CASE STUDIES
INSIGHTS has been applied across a range of sectors to enhance creative thinking. These case studies showcase how INSIGHTS has helped generate new ideas, and structure complex information into actionable insights. Each example highlights a unique application of the tool, demonstrating its value in real-world contexts.
Entrepreneurship in the Creative Industries
Our Using INSIGHTS, sector leaders in the UK’s creative industries explored entrepreneurial strategies through curated reports. The tool surfaced patterns in successful ventures, showing that cross-disciplinary collaboration was a key driver of innovation.
Key application: Extracting innovation themes from sector-specific entrepreneurial data.
Biophilic Design for Creative Architecture
INSIGHTS was used to analyse case studies of biophilic systems in architectural design. The tool helped identify how natural elements in workspaces enhance creative thinking among architects, revealing a strong link between sensory-rich environments and ideation quality.
Key application: Mapping environmental features to cognitive outcomes in design processes.
Product Innovation for Global White Goods Manufacturing
A worldwide white goods manufacturer used INSIGHTS to analyse patent information across the consumer products sector. The tool helped identify emerging technology trends and unexplored innovation opportunities by mapping patterns across thousands of patent filings. This enabled the company's R&D team to discover novel combinations of existing technologies leading to new product concepts that balanced technical feasibility with market potential.
Key application: Mining patent databases to uncover cross-domain innovation opportunities and technology convergence patterns.
Policy Innovation in Higher Education
Government agencies applied INSIGHTS to higher education sector reports to rethink policy frameworks. The tool enabled creative scenario-building, leading to novel policy proposals that better support innovation ecosystems.
Key application: Generating policy prototypes from complex institutional data.
Addressing Societal Violence through Policy Innovation
Academic researchers used INSIGHTS to examine public reports and case studies on societal violence. The tool facilitated creative synthesis of policy responses, highlighting the importance of community-led initiatives in reducing harm.
Key application: Structuring diverse evidence into actionable policy concepts.
Oxentia Collaboration: Evaluating INSIGHTS
In a pioneering project with Oxentia, INSIGHTS was tested on a real-world client challenge. The evaluation demonstrated the tool’s ability to rapidly generate creative options for innovation strategy, validating its potential for global consultancy use.
Key application: Applying AI-driven ideation to live consultancy projects.